Outsourcing Web Photography

Running a small eCommerce business can be lucrative if done correctly, however there will always be certain tasks that you have neither the time nor the expertise to undertake. One of the more time consuming and specialised responsibilities for any eCommerce business owner is undoubtedly web photography.

The Importance of Good Product Images

Great images bring your products to life and show your customers exactly what they’re purchasing. The quality of an image can often be the difference between potential buyers purchasing from you as opposed to your competition. With consumers becoming increasingly shrewd when it comes to buying online, the product images you provide are becoming more and more significant. Consumers are learning to question poor quality, pixelated images and can certainly be deterred from making a purchase if they feel there is a good reason not to trust an online store. This means that outsourcing web photography to a digital specialist is a wise move for any eCommerce business owner looking to convert casual browsers into hard sales.

Why use a professional web photographer?

Professional web photographers have the ability and the expertise to take high quality images and editing whilst also understanding what consumers want to see. They will understand the ins and outs of appropriate lighting, backgrounds and composition and will ensure that your products are photographed from every angle. This means that your customers have all the information they need to make an informed purchase decision and are much more likely to trust the images provided on your website.

Time Savings

Another benefit of using a professional web photographer is that they work quickly and efficiently. For those who have limited web photography knowledge, taking the perfect picture could take hours. It’s no surprise that for most eCommerce business owners, the idea of spending hours or even days taking good quality product images is unrealistic. The time savings made by outsourcing web photography would certainly be invaluable to many small eCommerce business owners.

Cost Savings

Outsourcing the creation of your product images could lead to significant cost savings in the long run. Imagine the initial costs included in photographing your own products. A superior camera would be essential, as would appropriate photography accessories such as a tripod and good quality lighting equipment. The costs don’t end there, either. Professional photo editing software would also be a necessity and would come with a hefty price tag as would the time taken to set up each and every photo shoot. By outsourcing to a web photographer, you can wave goodbye to these initial set-up costs and instead tap into the world of “pay as you use” photography.

Investing in a professional means that you can save money on essential equipment, and more importantly, you can be certain that your product images will be of excellent quality. At first glance, taking responsibility for your own web photography may seem like a great way to save money. In reality it could prove costly if your customers are not satisfied with the quality of your product images. Outsourcing to a professional drastically improves the chances of your eCommerce business becoming a success, because customers who are happy with what they see are much more likely to buy.

Landscape Photography – Dynamic Looking Skies

One of the most popular and beloved types of photography is landscape photography. This is mainly due to the fact that many people love both nature and photography, a combination of the two being the perfect blend for a hobby or a profession. There many reasons why people love taking photographs of beautiful and idyllic landscapes, the main ones being the need to remember some places that just impress you and the desire to show others these beautiful places. There are surely amateur and professional landscape photographers, the main differences being in the reasons to take photographs and the equipment they use. All these being said, here are a few tips and advice you could find useful if you are thinking about taking up this wonderful hobby or profession.

First of all, in terms of subjects, they are practically everywhere, in every country and region, there are countless opportunities to photograph different beautiful landscapes. The only thing one needs to do is find these places and discover the best way to photograph them. There are basic rules of photography that apply to every domain and there are some guidelines for landscape photography, but in the end, it all comes down to the talent of the photographer and a perfect combination of place and time, where everything looks great. Landscapes are everywhere and anyone can point the camera at a beautiful place they see, but is takes a good photographer to put that landscape in a perfect image.

Secondly, in terms of technique, we all know that photography is the art to paint with light, and this is extremely true for landscape photographers. Understanding the importance of light and the quality of light is crucial for this domain, mainly because in almost 99 percent of the cases, landscapes are photographed under natural light. There are certain moments in a day when the photos will look better and professional photographers know how to handle all lighting conditions. Another important thing to remember is to always look at the sky. The better dynamic-looking skies you see in particular place and moment, the better the photographed landscape will look.

Thirdly, in terms of equipment, there is some advice you might consider before getting into landscape photography. Usually, you will need full-frame digital SLR cameras, as these do not have a crop factor and you can take the whole picture every time. Also, for the best landscape photographs, you will need wide and ultra wide lenses. This is extremely important in order to get the desired results. A good zoom lens is also good when you want to get in closer to a particular part of a landscape. Do not overlook the importance of photography accessories in these situations, as a tripod, some filters, lots of storage space and extra batteries will surely come in handy when you are photographing.

Lastly, you need to remember that landscape photography is a very rewarding field of photography and whether you do it just as a passion, or as a regular profession, there are many moments when you just feel amazed and overwhelmed in front of a beautiful landscape. Then, when you manage to take the perfect photograph of that landscape, the feeling is just priceless.